aespa’s Advertising Power Reportedly Weakens Amid Winter’s Dating Rumors and Controversies

aespa may be losing their dominance in brand endorsements due to controversies and Jungkook dating rumors, according to Korean media reports. This video breaks down how aespa's 2025 controversies—from Karina's outfit to Winter-Jungkook dating speculation—are affecting their commercial appeal. Meanwhile, IVE rises as advertisers' new favorite. We analyze the fragile nature of brand power in K-pop and what this means for fourth-gen girl groups. Subscribe for more K-pop industry insights! #aespa #kpop

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